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Dennis Publishing launches new website Expert Reviews

February 10, 2010

Dennis Publishing has today launched a consumer technology site www.expertreviews.co.uk to capitalise on the ever increasing number of buyers of technology who research, spec, compare and buy products online. The launch is supported by Toshiba, which is using the site to market its latest laptop – the five-star-rated Satellite T130.

Online retail spend is increasing year on year, according to a new report by online payment service PayPal (conducted by Experian). In the 18 months up to the end of 2010 online shopping is the only area of retail likely to record sales growth, helping to rescue the UK’s retail sector from recession. The survey estimates over £4.5bn will be spent on electronic products in 2010 and this will rise in 2011.

As a response to this increasing spend and the increasing demand for objective and honest buying advice across a vast range of technology products,Dennis Publishing have launched Expert Reviews. This new site, designed and developed by the in-house team is the result of Dennis’ expertise and experience of publishing in this highly competitive sector.

The aim of the site is simple – make it easier for users to find the products that match their needs, compare them with other products, take advice from our large team of in-house experts, read aggregated reviews from previous buyers of the product (using buyer reviews provided by Reevoo) and find the best price.

Expert Reviews’ new comparison engine enables users to compare multiple reviews and confidently make a buying decision. The innovative filtering engine enables users to select exactly what they are looking for and compare products to create their own buying shortlist, making it easy for users to find the products they’re looking for at the right price.

The impressive volume of product reviews housed on Expert Reviews means that from day one of launch we are the definitive technology buying guide. The reviews will be added to on a daily basis – the depth and breadth of our product coverage ensuring that consumers who are eager to get their hands on the latest technology and gadgets will visit the site regularly. Products reviewed include laptopsTVsdigital camerasgadgets and other consumer electronics, with many categories containing hundreds of products.

David Ludlow, Expert Reviews Group Editor said, “Finding the right product at the right price can be incredibly difficult, but our filtering engine and huge database of in-depth reviews makes it easy.”

Expert Reviews will offer advertisers new and exciting ways to reach their customers. We will be developing integrated advertising solutions for clients – innovative bespoke advertising solutions covering everything from standard creatives through to partner focus microsites, webcasts and digital magazines. Rupert Standley, Marcoms and PR Manager from Toshiba says “Toshiba are delighted to partner with the launch of Expert Reviews and believe the site really compliments the launch of our new Satellite T130 laptop.”

Expert Reviews will build on traffic already established from our leading Dennis technology brands including Computer ShopperMacUser, Computer Buyer and also the digital magazine, iGizmo. The site will also draw from Dennis Technology portfolio’s four million unique users a month.

An online video guide showcasing some of the core new features of the site can be found at: www.expertreviews.co.uk.

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