Facebook Platform is the future
BrandRepublic have some good coverage of the new Facebook Platform launch. Their API has been around a while and lets third parties develop applications that interact with facebook data and functions, but the Platform goes beyond this. Facebook Platform lets you build applications that live within facebook. Facebook is the platform. And with the site growing very fast now, it will be the platform if you want to build an application that lets people interact with the friends. Otherwise you’re just re-inventing the wheel and forcing users to re-create their friend networks all over again.
On second thoughts, forget Facebook being the new Google. Perhaps it’s the new Internet? (Albeit a privately owned Internet…)
Mashable have very kindly created a list of 30+ Facebook Platform applications available now, which include some of the usual web 2.0 suspects such as iLike and Magnolia, but some old schoolers are playing too, such as Forbes.com.