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Amazon acquires camera review site, dpreview.com

May 14, 2007

Digital Photography Review (dpreview.com) screen grabDpreview.com (Digital Photography Review) has announced today that they have been acquired by Amazon for an undisclosed amount. The site will continue to be run independently from London. Dpreview‘s in-depth camera reviews attract seven million unique visitors a month and generates 120 million page views, but founder Phil Askey, who started the site as a hobby in 1999, says he was struggling to keep up:

“One of the difficulties of operating dpreview.com independently has been the balance between producing content and delivering new site features. Now, with the support of Amazon, I’ll be able to devote more of my time to expanding and improving our features – such as product reviews and discussion forums while still delivering the high-quality content that our readers have come to expect.”

Dpreview.com offers in-depth reviews of the latest digital cameras and accessories, active discussion forums, digital photography and imaging news, sample images, a dynamic digital camera buyers’ guide, side-by-side comparisons of the most popular models, and the web’s most comprehensive database of digital camera features and specifications.

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