Boo.com relaunches – as a travel site…!?
Boo.com has relaunched today as a travel website – NOT a clothing website as it once was or as their preview suggested…
Their about page says
Our boo.com is new, but we have years of experience in travel.
In fact, we’ve booked travel for over 12,000,000 people from 250 countries since our first site launched in 1999.
So at the end of the day they’re simply trading on a famous (or rather infamous) name – no need to build a brand. Plus of course bloggers such as myself will link to them!
The logo’s a bit ropey IMHO, and their content pages (eg New York) are very cluttered. And the CSS is crap. The search seems to work quite well, but at the moment they only have B&B’s, Hostels, Villas and the like – no proper hotels…