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The Changing Face of Online Communities and Communication – Edwin Aoki (AOL)

February 20, 2007

The Changing Face of Online Communities and Communication

Edwin Aoki (AOL)
Notes from The Future of Web Apps conference, London, 2007

  • Email and IM becoming biggest online (web-based) app
    • See AOL IM on People.com
  • Community based
    • Obvious: Blogging, boards, social networking
    • But also non-obvious: Reference (wikipedia), auction (ebay), commerce (threadless)
    • It’s not that new – webrings are old school
  • ‘Disaggregation’ and syndication
    • Portal / destination site is dead.. [interesting point given AOL’s new position as a destination content site?]
    • People visit highly tailored and focused sites (long tail)
  • The opportunity is to make things embeddable and mashable

Mention: pitch.mobi – social networking for mobile

Second life – “people are spending a lot of time online”

We have shared responsibilities

  • Safe, effective
    • Most people don’t care about security, privacy, spam, social effect
  • Decentralisation disrupts trust model
  • Accessibility
    • Visually, audibly or motion impaired
    • Older generation
    • Different socio-economic groups
  • Balance, between:
    • Power and ease of use
    • Social benefit and commercial interests
    • On and offline interaction

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