Boo.com 2.0? Nooooo!
Oh. My. God. For anybody who has been fearing we are approaching dotcom boom 2.0, here is the definitive proof. I randomly went to boo.com (the famous dotcom failure which managed to burn $120 million in six months) and discovered that a new site is “launching soon”. Argh!
I really hope whoever is relaunching it reads the book first!
It turns out this was picked up by a few others a while ago by The Register and more recently by Tech Crunch, the latter reporting that the launch is imminent in 2007 . The domain name is registered to a Sinead Mooney based in Dublin, Ireland, but the last known owner of the brand was Fashionmall.com.