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Time Warner abandons AOL sell-off in favour of Microsoft ad partnership

December 7, 2005

Media giant Time Warner is backing away from the sale of its online division AOL, in favour of a tie-up with Microsoft to boost advertising revenue at the unit.Time Warner had been in talks with Microsoft, Yahoo!, Google and Comcast earlier this year about selling a stake in AOL, the second-most visited website in the US, behind Yahoo!.

If the deal went ahead, AOL would stop using Google as its primary internet search provider in favour of Microsoft’s MSN.

Full story on Brand Republic

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