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Dennis Publishing launches new car reviews website

November 1, 2010

Dennis Publishing, publisher of Auto Express, Evo, The Week and Expert Reviews, can today announce the launch of new car review website CARBUYER.CO.UK.

Designed to help users decide which new car to buy, wherever they are in the buying process, CARBUYER.CO.UK is the first motoring website to combine expert reviews, aggregated content and exclusive video road tests with a powerful search engine. The site features reviews of every new car on sale in the UK and provides a comprehensive and reliable rating system for each new model. Reviews offer simple star ratings and detailed analysis of key characteristics, including on-the-road performance, comfort, reliability, practicality, value for money and running costs.

Pete Wootton, MD of Dennis Interactive said: “CARBUYER’S user-centric design has been developed with the input of over 6,000 new car buyers. In addition to our extensive user testing programme, we engaged key motoring manufacturers and the agencies that represent them to help shape our new product. This innovative approach has ensured we will deliver a product that offers rich commercial opportunities in a quality branding environment.”

CARBUYER.CO.UK uses information backed up by the latest facts and figures from JATO – the data provider to the motoring industry, allowing visitors to the site to access complete specifications for every new model variant.

Dennis Publishing has invested heavily in video content for CARBUYER.CO.UK, allowing users to watch the cars being test-driven by the site’s presenter, Mat Watson. The CARBUYER YouTube channel, launched in August this year as a taster to the new website, has already received more than 150,000 views and provided essential feedback from consumers ahead of the launch of www.carbuyer.co.uk.

To mark its launch, CARBUYER.CO.UK has joined together with Mindshare to broker a launch campaign for their motoring clients – Ford, Mazda, Land Rover, Jaguar and Volvo.

Victoria Woodall, Business Director at Mindshare, said: “Mindshare are very excited to be the launch partner with CARBUYER along with our portfolio of car manufacturers, especially since the opportunities with in-market car sites have remained relatively unchanged for some time now. We see this as an opportunity to find out first hand how this new approach to navigation works for the ‘great undecided’ audience and to validate the role such a site plays amongst the other well established sites in the motoring sector.”

The site, which launches on Monday 1st November, also includes an easy-to-use car finder tool, plus the latest market news and independent buying guides.

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