Comments on: Why Brand Loyalty is Dead on the Web

By: Brand Loyalty is Alive and Well — techshots

Brand Loyalty is Alive and Well — techshots — Wed, 03 Feb 2010 10:22:03 +0000

[...] been said many times in many places: brand loyalty is dead. Especially on the web. With incredibly low costs and short consumer attention span, it’s [...]

By: Paul Lomax

Paul Lomax — Thu, 16 Oct 2008 08:53:56 +0000

Thanks Simon & DB. DB - The Web Watch survey you mention is rather out of date - the most recent being 2005. Of the 15 engines reviewed, only 4 or 5 are left! Search engines used to just mix paid and organic listings, but Google is very clear and marks paid listings as 'sponsored links'. Let's face it, when you're talking about search engines you're pretty much just talking about Google. Of course, some people might not see that text or understand what it means, but it's as transparent as one can get. To be honest I don't think people would be too bothered if they did know some listings were paid for. Google does go to a fair amount of effort to make sure even the paid listings are relevant. In fact the official Google blog recently wrote about their Quality Score. What is interesting, and shows the lack of brand loyalty, is that users consistently click on the top links (paid or organic) regardless of brand...

By: thecommunicatorium

thecommunicatorium — Thu, 16 Oct 2008 02:06:35 +0000

Interesting analysis. How do you see search engine advertising as playing into it? A study by Consumer WebWatch found that “60 percent of Internet users interviewed did not know that search sites take fees to list some Web sites more prominently than others.” Do you think that if this 60 percent finds out that companies can pay to be included in results – or even to be placed on the first page of results – then their brand loyalty will slide even more?

By: simon

simon — Fri, 20 Apr 2007 13:06:55 +0000

Think its really good… I shall contimue to read your blogs to inform me.

Keep it up.