Oh. My. God. For anybody who has been fearing we are approaching dotcom boom 2.0, here is the definitive proof. I randomly went to boo.com (the famous dotcom failure which managed to burn $120 million in six months) and discovered that a new site is “launching soon”. Argh!
I really hope whoever is relaunching it reads the book first!
It turns out this was picked up by a few others a while ago by The Register and more recently by Tech Crunch, the latter reporting that the launch is imminent in 2007 . The domain name is registered to a Sinead Mooney based in Dublin, Ireland, but the last known owner of the brand was Fashionmall.com.


Lets just say we have read the book and we think you will be pleasantly surprised when you see the new boo but for now see http://www.boo.com to get an idea of what is on its way.
Interesting. Is the whole site going to be in Flash then?
No flash, pure boo 2.0
Fancy flash graphics alright, they’re new since I looked at http://www.boo.com last. Looking fwd to the launch. Whens it goin to happen insider? think it had said early this year last time I looked….well we await the “reveal” with anticipation.
boo has moved on again in case you haven’t noticed.
The same?? boo insider has commented upon a recent post of mine. Looks like it will be boo 2.0
I’m surprised all right - it’s relaunched as a travel site!