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Oodle to offer price tracking for online classifieds

January 16, 2007

Oodle, the classified listings aggregation service that powers The Sun‘s classifieds section, has launched the Oodle Index as a means to help shoppers better understand pricing trends and find those hidden classifieds bargains.

Oodle Price Index screen grab

Oodle has collected data from hundreds of millions of online listings and using this data they can create pricing charts, allowing users to be able to instantly view listings available in a specific price range and get real time data on availability.

Pricing in classifieds is very inefficient,” says CEO and founder, Craig Donato. “Our vision is to be the shopping tool for classifieds.”

According to Marketing Pilgrim, the Oodle Index will initially provide pricing data for cars, real estate and apartment rentals, but I believe it is only available in the US at present and not on the UK Ooodle website.

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