- There’s much controversy over what makes a blog, but oddly people rarely mention pings and trackbacks. So go use pingomatic and let the world know when you post.
- Add your blog to one or all of the 36 blog search engines.
- Ensure your posts get dugg by encouraging a digg culture.
- Always write great headlines! Not only will goole pick them up more frequently, but you’ll increase your chances of being picked up by digg etc.
- Publish regularly - it sounds obvious, but…
- If you really want to get high in digg, grab attention and include the word ‘amazing’ in your headline!
- Make use of chicklets to promte your rss feed.
- Offer email subscriptions - not everybody has an rss reader.
- Don’t be afraid to create list posts. They’re stunningly simply, but very effective.
About
Paul Lomax is Head of New Media for the Guardian Media Group's Regional Division and divides his time between London and Manchester in the UK. He's a former entrepreneur, a technologist and an experienced general manager and has been a digital professional for well over ten years.
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