Time Warner abandons AOL sell-off in favour of Microsoft ad partnership
December 7, 2005
Media giant Time Warner is backing away from the sale of its online division AOL, in favour of a tie-up with Microsoft to boost advertising revenue at the unit.Time Warner had been in talks with Microsoft, Yahoo!, Google and Comcast earlier this year about selling a stake in AOL, the second-most visited website in the US, behind Yahoo!.
If the deal went ahead, AOL would stop using Google as its primary internet search provider in favour of Microsoft’s MSN.
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